Dear Reader, The world economic recovery is still being affected by the economies of developed nations, where the upturn remains weak. At the current time, it is the developing countries and transition economies that are continuing to drive the world recovery. For this reason, our international expansion strategy, especially in these countries, remains our approach to growth and strengthening our international position as industry leader. It is thus important to highlight our acquisition of Russian company Akvaton and the opening of our seventh production plant in the country during the first half of this year. However, it is not only economic growth that matters. Today’s society also demands that businesses make commitments in other areas. At Roca, we take on this responsibility through our core values (Design, Innovation, Sustainability and Wellness), which are the driving forces that guide us as to how we should carry out our work and which, at the same time, constitute identifying traits that set us apart and that form the foundations for our philosophy. This is why, at Roca, we continue to work on new initiatives for the We Are Water Foundation, the Roca Loves The Planet campaign and the Zero Waste Programme, which consolidate our commitment to sustainability and the environment. Also, this is also why we are pleased that we continue receiving international recognition in the form of a range of awards that consolidate design and innovation as strategic values and tools for differentiation and business improvement. Carlos Velázquez Senior Managing Director Marketing Roca Corporación Empresarial
N EW S
¬ Roca reinforces its leading position in Russia with the acquisition of Akvaton.
I NSI DE ROCA
¬ Innovation as the way to sustainability.
R O CA I N THE WORLD
¬ Russia: a market with great potential for company growth. ¬ Roca, one of Bulgaria’s greenest companies.
E V E NTS
¬ ¬ ¬ ¬
Fundraiser in Russia for the We Are Water Foundation. Roca Galleries open in Madrid and Lisbon. Roca at ISH. Roca at Mosbuild (Russia) and Kitchen & Bath (Brazil).
NO V E LTIES
¬ ShowerBasin and L90: innovation and design in the bathroom space.
CO MMUN I CATION
¬ Roca, honoured with a Gold IF Communication Design Award 2011 and a Xaver 2011. ¬ Start of the Action/Reaction campaign, part of the Roca Loves the Planet initiative.
THE WE A R E WATER FOU ND ATION
¬ The We Are Water yacht completes its round-the-world voyage. ¬ The We Are Water Foundation celebrates World Water Day around the globe.
Roca reinforces its leading position in Russia with the acquisition of Akvaton
In 2010, it also acquired Ugrakeram, a company producing vitreous china sanitaryware
The first half of 2011 saw Roca acquiring Akvaton, Russia’s leading bathroom furniture company. With this purchase, Roca bolsters its leading position in a market that has seen sustained growth over recent years, and one that is also vital for our continued expansion and maintaining our position as a global corporation and brand. The importance of this acquisition is also reflected in the fact that Akvaton is the benchmark for the bathroom furniture sector in Russia, where it enjoys a large market share, allowing us to reinforce our product range in the country and to offer integrated solutions for the bathroom space. Akvaton has two production plants 100 km to the east of Moscow in the city of Davidovo: one makes bathroom furniture, whilst the other smaller factory manufactures basins and other solid surface products for the bathroom space. Together, the two plants employ 550 staff. This excellent location allows the company to distribute its products to the capital and surrounding areas. With this acquisition, Roca aims to meet the increasing internal demand of the Russian market, as well as that of the Commonwealth of Independent States (CIS), which is also experiencing significant economic growth, boosted by trends in Russia.
Roca currently possesses 7 production centres employing more than 2,500 people
This investment is in addition